At BloomBoutique, we are committed to maintaining the privacy and security of our users’ data. This Privacy Policy outlines our practices for the collection, storage, protection, and use of user data, ensuring compliance with international data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Please read this policy carefully to understand how we handle your data and your rights regarding its use.
Data Collection
We collect user data when you interact with our website, make a purchase, or provide it to us voluntarily. This data may include personal information such as your name, email address, shipping address, payment details, and browsing activity. We may also collect non-personal information related to your device, browser, and IP address.
Data Storage
We store user data securely on our servers and/or encrypted databases. Your data is only retained for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
Data Protection
We take data protection seriously and implement appropriate technical and organizational measures to safeguard your information. Our security measures are regularly reviewed and updated to protect against unauthorized access, disclosure, alteration, or destruction of your data.
Use of User Data
We use the collected data for several purposes:
- To fulfill your orders and provide requested services.
- To improve our website and enhance your browsing experience.
- To personalize your shopping experience and provide tailored recommendations.
- To communicate with you regarding your orders, updates, and promotional offers.
- To analyze traffic patterns and user behavior to optimize our marketing strategies.
User Rights
In accordance with applicable data protection laws, you have certain rights regarding your personal data. These include:
- Right of Access: You have the right to request access to the personal data we hold about you.
- Right of Correction: You can request correction of any inaccurate or incomplete information we hold about you.
- Right of Deletion: You may request deletion of your personal data, unless we are obliged to retain it for legal or legitimate business purposes.
- Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes or on grounds relating to your particular situation.
If you wish to exercise any of these rights, please Contact Us using the details provided at the end of this document.
Data Security Measures
To protect your data, we follow industry-accepted standards and implement multiple security measures, which include:
- Regular security assessments and updates to prevent vulnerabilities.
- Encryption of sensitive data during transmission and storage.
- Access controls and limited user access to data on a need-to-know basis.
- Employee training on data protection, confidentiality, and privacy.
Despite our best efforts, no method of data transmission or storage is 100% secure. However, we strive to maintain the highest level of security and promptly respond to any reported vulnerabilities.
Third-Party Data Sharing
We may engage third-party service providers to perform functions on our behalf, such as fulfilling orders, processing payments, or analyzing website usage. These service providers have access to necessary data only to perform their functions and are strictly bound by confidentiality obligations.
We do not sell, trade, or rent your personal information to third parties for marketing purposes. However, we may share your data if required by law enforcement agencies, regulation, legal process, or to protect our rights or the safety of others.
In some cases, we may use third-party tools, such as Google Analytics, to collect traffic data and analyze website performance. These tools may use cookies or similar technologies to gather information about your interactions with our website. You can learn more about how Google Analytics handles data in their Privacy Policy(https://policies.google.com/privacy).
Changes to this Privacy Policy
We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on our website, and the revised version will be effective immediately upon posting.
Contact Us
If you have any questions, concerns, or requests related to your privacy or the use of your data, please contact our Privacy Officer at [email protected]. We strive to respond promptly and address any issues to your satisfaction.
Last updated: 20-Aug-2023